History

• 2005Didier Martzel launched his initial research on creating e-cigarettes.
• 2006Patent filed under the title of “cigarette substitute”.
• 2010Launch of the Alfaliquid brand under the aegis of Didier Martzel and his eldest son, Olivier.
• 2011Xavier, Martzel’s youngest son joined the business following specific training as a flavourist.
• 2012ISO8317 certification obtained for the flasks. Gaiatrend marketed its first flasks with child-resistant closures.
• 2013A year of growth resulting in the infrastructure being extended.
• 2014Still on a growth curve, the company decided to extend its premises to 7000m². The year also marked our first participation in the French trade fair dedicated to e-cigarettes in Bordeaux (VAPEXPO).
• 2015Launch of the premium Dark Story range in February with a 50/50 PG/VG ratio.
• 2016At Alfaliquid, we continue to extend our range
• 2018Acquisition of Vaponaute
• 2019Launch of the Alfapod hardware