At GAÏATREND, innovation also means researching and developing new flavours. Xavier Martzel, the founder’s son and active member of FIVAPE, is specialized in the field of flavouring and is constantly adding to our range of e-liquids. Specially trained precisely for this job as a flavourist, he concocts new recipes in his laboratory and tests their organoleptic qualities and toxicity. Aiming to offer the broadest range of e-liquids possible and ever open to the suggestions of our pilot-consumers, the flavourist and the Director of R&D develop new elaborate, subtle flavours throughout the year that satisfy the most demanding taste buds. “We use both kinds of flavouring. ALFALIQUID is always on the lookout for the truest possible flavour, however, unfortunately natural flavourings are not always the answer due to what we call “parasite” molecules. We therefore sometimes turn to synthetic flavourings – that are always certified and harmless – in order to guarantee maximum pleasure when vaping.” Xavier Martzel, Flavourist at ALFALIQUID.