M Roux Directeur Recherche & Développement Gaiatrend
M Roux Directeur Recherche & Développement Gaiatrend


Sébastien Roux joined Gaïatrend as Director of Research & Development. This is a key position in a constantly developing company. 

Describe your career path?
My professional experience has always been based on R&D – supervising innovations and managing breakthrough innovations, entrepreneurship and creating added value. Added value can be seen through rationalised processes or the creation of innovative systems enabling the company to stand out in its field. My experience has also allowed me to conduct large-scale projects and actively contribute to defining corporate strategy.

What are your tasks?
The main task of the Director of Research & Development is to anticipate the strategic technological shifts in tomorrow’s world. You also have to know how to utilise the company’s know-how to diversify business and secure its intellectual property. I also have to supervise the research projects and suggest product improvements while coordinating their implementation. And then conduct research, analyses and tests to bring these innovations onto the market.

In your opinion, what asset do you bring to the company?
My leitmotiv is creating added value. I endeavour to write the future by pooling our strengths and know-how while developing breakthrough innovations. This dynamic actively contributes to maintaining the company’s competitive edge.

In your opinion, what does ALFALIQUID contribute to vaping?
Alfaliquid contributes professionalism, responsibility and good practice through the standards it brings to the business sector as a whole.

ALFALIQUID in 3 words?
It’s hard to say it in just three words. I will therefore go for: work, excellence, independence and pragmatism. These are the qualities that have propelled Alfaliquid to rank as leader on the French market.

What is your favourite flavour?
Vanilla Custard in the Dark Story range.

Anything to add?
Forge ahead and uphold each choice.